Part time course of 12 weeks duration
WHO SHOULD ATTEND THE COURSE?
The course will be of interest to:
- those wishing to broaden their knowledge of public relations
- those working in a specialised area of public relations
- those who need to write PR proposals or analyse projects
- those with responsibility for promotional budgets
- those responsible for evaluating the effectiveness of campaigns.
COURSE STRUCTURE
| Duration: |
12 weeks approx. |
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| Awarding Body: |
Irish Academy of Public Relations (IAPR) |
VENUES
| Belfield, Dublin (UCD) |
| Times: |
Thursday evenings 7.00 - 9.15 pm |
| Commencing: |
February 2006 |
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| University College Cork (UCC) |
| Times: |
Saturday mornings |
| Commencing: |
February 2006 |
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| GMIT, Galway City |
| Times: |
Tuesday evenings 7.00 - 9.15 pm |
| Commencing: |
February 2006 |
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The Advanced Certificate in Public Relations and PR Writing Skills builds on the knowledge acquired at Certificate level. The Advanced Certificate focuses on the management and specialist areas of public relations, and advanced PR writing skills. Certification is awarded on successful submission of a project and three written assignments.Topics studied include:
Public Relations
Structure and Management of a PR Consultancy
Sponsorship
Corporate Image and Corporate Identity
PR for Charities and Voluntary Organisations
Crisis PR
Environmental PR
Financial PR / Investor Relations
Political PR
Internal PR
Public Consultation
International PR
The Future of Public Relations
PR Writing Skills
Press release writing
Writing statements and speeches
Giving media interviews
Writing proposals and business plans
Preparing presentations and reports.
ENTRY REQUIREMENTS
Applicants should be advised that the Advanced Certificate in Public Relations and PR Writing is a third level course for which the following entry requirements are necessary:
Candidates must hold a Certificate in Public Relations and PR Writing from the Irish Academy of Public Relations (IAPR) or equivalent.
Selection will be by written application only. Places are limited and will, therefore, be offered subject to availability.
FEES
The fee for the Advanced Certificate in Public Relations & PR Writing is €730. Application forms should be accompanied by a deposit of €75. The deposit will be refunded if the application is unsuccessful.
The balance of the fee will be invoiced to students who have been accepted onto the course, and should be paid in full before the course begins.
Students are liable to pay examination fees, currently €250 per student.
BOOK NOW
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