The Diploma in Event Management course has 12 modules covering the following subjects:
Module 1: Principles of project/Event Management
Understanding project management - resources - activities - risk management - delegation - project selection - role of the Event Manager.
Module 2: From concept to reality
Conducting market research - establishing viability - capacities - costs and facilities - plans - timescales - contracts.
Module 3: Preparing a proposal
Clarity - SWOT analysis - estimating attendance - media coverage - advertising - budget - special considerations - evaluating success.
Module 4: Crisis Management plan
Crisis planning - prevention - preparation - provision - action phase - handling negative publicity - structuring the plan.
Module 5: Seeking sponsors
Different types of sponsorship - definition - objectives - target market - budget - strategic development - implementation - evaluation.
Module 6: Organising the event
Purpose - venue - timing - guest list - invitations - food & drink - room dressing - equipment - guest of honour - speakers - media - photographers - podium - exhibition.
Module 7: Marketing tools
Types of advertising - merchandising - give aways - competitions - promotions - website and text messaging.
Module 8: Media tools
Media invitations - photo-calls - press releases - TV opportunities - radio interviews.
Module 9: Promotional tools
Flyers - posters - invitations - website - newsletters - ezines - blogs - tweets.
Module 10: Specialist areas
Celebrity endorsement - Ministerial/Presidential visits - security - personal image issues.
Module 11: Staffing and compliance issues
Staff recruitment and training - health and safety issues - insurance - licences and permissions.
Module 12: Evaluation
Budget - cost of event - return on investment - media coverage - attendance - feedback.