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event management courses

Enrol for Diploma in Event Management

To join this course you should be over 18 years of age and have a good command of the English language.

  • COURSE STARTS Thursday 22 January 2015
  • Tutor appointed straight away
  • Study online in your own time

Diploma in Event Management - Syllabus

The Diploma in Event Management course has 12 modules covering the following subjects:

Module 1: Principles of project/Event Management

Understanding  project management - resources - activities - risk management - delegation - project selection - role of the Event Manager.

Module 2: From concept to reality

Conducting market research - establishing viability - capacities - costs and facilities - plans - timescales - contracts.

Module 3: Preparing a proposal

Clarity - SWOT analysis - estimating attendance - media coverage - advertising - budget - special considerations - evaluating success.

Module 4: Crisis Management plan

Crisis planning - prevention - preparation -  provision - action phase - handling negative publicity - structuring the plan.

Module 5: Seeking sponsors

Different types of sponsorship - definition - objectives - target market - budget - strategic development - implementation - evaluation.

Module 6: Organising the event

Purpose - venue - timing - guest list - invitations - food & drink - room dressing - equipment - guest of honour - speakers - media - photographers - podium - exhibition.

Module 7: Marketing tools

Types of advertising - merchandising - give aways - competitions - promotions - website and text messaging.

Module 8: Media tools

Media invitations - photo-calls - press releases - TV opportunities - radio interviews.

Module 9: Promotional tools

Flyers -  posters - invitations - website - newsletters - ezines - blogs - tweets.

Module 10: Specialist areas

Celebrity endorsement -  Ministerial/Presidential visits - security - personal image issues.

Module 11: Staffing and compliance issues

Staff recruitment and training - health and safety issues - insurance - licences and permissions.

Module 12: Evaluation

Budget - cost of event - return on investment - media coverage - attendance - feedback.

Event Management as a Career

event management career

The Event Manager

event manager