Part time course of 12 weeks duration
WHO SHOULD ATTEND THE COURSE?
The course will be of interest to
- those wishing to gain a practical knowledge of marketing and advertising
- those working for a voluntary or charitable organisation
- those with responsibility for creative and advertising budgets
- those with responsibility for promoting product
- those working in a related field who want to gain a better understanding of the marketing and advertising
industries.
COURSE STRUCTURE
| Duration: |
12 weeks approx. |
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| Awarding Body: |
Irish Academy of Public Relations (IAPR) |
VENUES
| University College Cork (UCC) |
| Times: |
Saturday mornings |
| Commencing: |
7th October 2006 |
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SYLLABUS OUTLINE
The Certificate in Marketing and Advertising focuses on the key areas of marketing - product, price,
place, promotion, segmentation and distribution. In addition, students will study the role of research
in advertising, the functions of the advertising agency, different forms of advertising and how to
structure an advertising campaign. Certification is awarded on successful completion of two
examinations. Topics studied include:
Marketing
Introduction to Marketing
Market Information
The Product
The Price
The Promotional Mix
Place - Distribution
Marketing Segmentation
Marketing Management and Organisation
Advertising
Advertising Research
Advertising Agency
Corporate Advertising
Sales Promotion and Direct Mail
Planning and Executing a Campaign
ENTRY REQUIREMENTS
Applicants should be advised that the Certificate in Marketing and Advertising is a third level course
for which the following entry requirements are necessary:
- Candidates must be at least 17 years of age
- Candidates should have achieved their Leaving Certificate with passes in 5 subjects, one of which
should be English.
Candidates should have a thorough knowledge of written and spoken English
Mature applicants who fail to meet the above requirements should contact the Academy regarding
application procedures.
Selection will be by written application only. Places are limited and will, therefore, be offered subject
to availability.
FEES
The fee for the Certificate in Marketing and Advertising is €730. Application forms should be accompanied
by a deposit of €75. The deposit will be refunded if the application is unsuccessful.
The balance of the fee will be invoiced to students who have been accepted onto the course, and should be paid in
full before the course begins.
Students are liable to pay examination fees, currently €250 per student.
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