Part time course of 12 weeks duration
WHO SHOULD ATTEND THE COURSE?
The course will be of interest to:
- those wishing to gain practical knowledge of public relations
- those working for a voluntary or charitable organisation
- those who wish to improve their communications skills
- those with responsibility for promoting the image of a business
- those who deal with journalists, photographers and reporters
- those who need to write press releases.
COURSE STRUCTURE
| Duration: |
12 weeks approx. |
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| Awarding Body: |
Irish Academy of Public Relations (IAPR) |
VENUES
| Belfield, Dublin (UCD) |
| Times: |
Thursday evenings 7.00 - 9.15 pm |
| Commencing: |
12th October 2006 |
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| University College Cork (UCC) |
| Times: |
Saturday mornings |
| Commencing: |
7th October 2006 |
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| GMIT, Galway City |
| Times: |
Tuesday evenings 7.00 - 9.15 pm |
| Commencing: |
10th October 2006 |
SYLLABUS OUTLINE
The Certificate course provides a thorough foundation in the art, skill and practice of public relations. In addition, participants study the role of mass media in PR and how to structure a press release. Certification is awarded on successful submission of a project and three written assignments.
Topics studied include:
Public Relations
An appreciation of Public Relations
Ethics, Objectives, Publics and Techniques
PR Photography
Print, Video and Internet
Organising Functions
Exhibitions, Workshops, Seminars and Conferences
Preparing and Delivering a PR Proposal
Role of the In-house Press / Media Officer
PR Writing Skills
Basic grammar
The mass media
The relationship between PR and the media
Selecting the right media
Press release writing
ENTRY REQUIREMENTS
Applicants should be advised that the Certificate in Public Relations and PR Writing is a third level course for which the following entry requirements are necessary:
- Candidates must be at least 17 years of age.
- Candidates should have achieved their Leaving Certificate with passes in 5 subjects, one of which should be English.
- Candidates should have a thorough knowledge of written and spoken English
Mature applicants who fail to meet the above requirements should contact the Academy regarding application procedures.
Selection will be by written application only. Places are limited and will, therefore, be offered subject to availability.
FEES
The fee for the Certificate in Public Relations and PR Writing Skills is €730. Application forms should be accompanied by a deposit of €75.
The deposit will be refunded if the application is unsuccessful.
The balance of the fee will be invoiced to students who have been accepted onto the course, and should be paid in full before the course begins.
Students are liable to pay examination fees, currently €250 per student.
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