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“I provide gifting solutions” she said

I sat beside a woman at a training course last year. We introduced ourselves. “What do you do” I asked. “I provide gifting solutions” she said. So I asked the supplemental: “and what does that mean exactly?” “Oh” she said “I make jewellery”. There should be a law against people conducting courses where they ‘help’ entrepreneurs to develop single sentence descriptions of their business which merely serve to obfuscate rather than clarify. What on earth was wrong with “I make jewellery”? Or “I design unique pieces of jewellery”? Or “I manufacture jewellery”? Communication should be clear and simple – and capable of being understood by an average seven year old.

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