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Help!


Not a day goes by but you see someone in a fluorescent tabard emblazoned with the logo of a charity or cause, standing outside shops collecting money, or selling key rings, pin-badges or other trinkets. While it can sometimes be a nuisance, particularly if the collectors are aggressively persistent as in the “Chuggers” (Charity Muggers), have you ever wondered what goes into putting together such a campaign?

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director ellen gunning

Ellen Gunning, Director, welcomes you to the Academy (audio 1m 47s)

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