Tutors introduction - the Irish Academy of Public Relations UK

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Our Tutors

The Academy’s tutors are all highly respected practitioners in their fields. They have acquired years of experience which they enjoy sharing with their students. They also work in industry which means that their advice and guidance is always up-to-date and reflects best industry practice. They enjoy helping new entrants into their profession.

Anne Kiely, Irish Academy Tutor Anne Kiely

Social Media Marketing Tutor

Anne Kiely has been involved in PR and Communications throughout her career which started in the healthcare sector and developed into management consultancy in London. She moved to County Kerry in 2001 for a change of lifestyle! Living in Tralee for 11 years, she worked for the education service and Tralee Chamber of Commerce, where she set up the Kerry Businesswomen's Network and managed this for six years. At the same time, she had her own clients for PR and social media marketing and taught the Certificate in Public Relations for the Irish Academy. Now living back in the UK, Anne works as Communications Officer for an international charity.

Click here to find out more about the Social Media Marketing course


Barbara Collins, Irish Academy Television Presenter Tutor Barbara Collins

Television Presenter Tutor

Barbara Collins has been a reporter and producer in News and Current Affairs at BBC Northern Ireland for twelve years. She was one of 13 picked out of 13,000 applicants for the prestigious BBC Broadcast Journalist Trainee programme.

She has been fully trained in every aspect of television and radio. During her career so far, she has worked across the UK and Europe. She has also made a documentary for the BBC World Service and All India Radio on mixed marriages. Barbara has made several programmes for BBC Radio Five Live and has compiled packages for various programmes on the BBC Radio Four network. Her documentary on the Basque Country Elections was shortlisted at the Celtic Media Festival and she was also shortlisted for a Prix Europa for her programme on teenage cosmetic surgery.

She is equally at home in front of the camera and on mic, as she is in production and in studio. Barbara is a resident food writer and restaurant critic for Flavour Magazine. She is a regular contributor to BBC Countryfile magazine, Features Section of Farmers Guardian, and the Irish News Weekend section. She is married with two children.

Click here to find out more about the Television Presenter course


Brenda Murphy, Irish Academy Public Relations Tutor Brenda Murphy

Public Relations Tutor

Brenda Murphyis a lecturer at the Department of Media Communications in Cork Institute of Technology (CIT). She teaches on a number of different courses including the Masters in Public Relations and New Media, the Higher Diploma in Public Relations and the Masters in Journalism and New Media.

Prior to taking up her position in CIT, Brenda worked as Fundraising and Communications Manager with Adi Roche's Chernobyl Children International, and before that as a PR account executive on the corporate PR team at H+A Marketing + PR.

A former journalist and subeditor, Brenda has a keen eye for detail, a strong news sense and a media insider’s view, having worked in the Sunday World, the Irish Examiner, and the Galway Independent. As chief subeditor at The Tuam Herald in Co Galway, she honed her design, layout and proof-reading skills.

A communications professional, Brenda has delivered a number of high-quality, award winning PR campaigns including the Best Integrated Campaign for Cork Culture Night at the PRCA Awards for Excellence 2013.

Click here to find out more about the Public Relations course


Heather McLeod, Irish Academy Radio Presenter Tutor Heather MacLeod

Radio Presenter Tutor

Heather MacLeod was born in Glasgow, Scotland.  Brought up immersed in music and the arts she chose to study Music Technology at Paisley University where she graduated with distinction before moving to Dublin. 

Here she has continued to work in radio, music and media.  Currently Production Manager with a Dublin radio station, she has also been involved in many independent radio productions sponsored by the Broadcasting Authority of Ireland including the documentaries; “Accents and Prestige”, “Dating in the Noughties”, “Camille O’Sullivan – The Dark Angel”, “Diabetes The Forgotten Type Ones” and “Homelessness in Ireland”, mental health series “Head Space”, children’s series “The Urblin Chronicles” and radio drama series “On the Line”. 

She presented the Friday edition of “Good Morning Dublin” from 2007-2010 and music talk show, “Off The Record”, from 2010-2014. She was music journalist with Dublin magazine, Suburbia, during its publication in 2011-12.  She has worked with and interviewed Irish and International artists including; Camille O’Sullivan, Gavin Friday, Julie Fowlis, Kaiser Chiefs, The Proclaimers and Steve Van Zandt (E-Street Band). 

She is currently working on some interesting radio, film and music productions.

Click here to find out more about the Radio Presenter course


Jane Hammond, Irish Academy Grammar Tutor Jane Hammond

Event Management Tutor

Jane Hammond is a public relations management and training consultant who has held in-house public relations posts for the BBC; the former Swissair; St Teresa’s Hospital, Wimbledon; Hammersmith Council; and the former Commission for Racial Equality (now the Equality Commission).  She has held editorial posts on two publications and for two years edited Hollis PR Weekly, a professional newsletter circulating to public relations practitioners worldwide.  She has owned and run Trident Public Relations since 1980 and founded Trident Training Services in 1988.

In 1983 she launched and managed for a client Afro Hair & Beauty, now the largest exhibition of its kind outside the United States.  She handled the public relations programme for the European Fishing Tackle Trade Association (EFTTA) and ran the press office at EFTTA’s Amsterdam exhibition.  She has run many marketing support public relations programmes for clients in the hair and fashion business, as well as carrying out other public relations work for small businesses, charities and associations.

She is a Fellow of the Communication, Advertising & Marketing (CAM) Foundation and the Chartered Institute of Public Relations (CIPR), a member of the National Union of Journalists (NUJ) Press & PR Branch and the International Public Relations Association (IPRA), having been its UK Chair for three years, and a former Moderator in Public Relations for Birkbeck College, University of London.  She is a Millennium Founder Member of the Guild of Public Relations Practitioners., as well as a member of the NUJ’s Public Relations Industrial Council.  She holds with Distinction the CAM Diploma in Public Relations, was a CAM examiner for many years, lectures on CAM Certificate and Diploma courses and is a National Vocational Qualification Assessor for Public Relations.  She is a specialist advisor for public relations on the communication qualification at Thames Valley University. 

In 1997 she advised the Romanian Government, on behalf of Britain’s Department for International Development, on its relations with the publics.  She is also a contributor to the standard textbook The Practice of Public Relations.  In 2005 she presented a paper on media measurement at Tehran University’s first Symposium on Research and public Relations in Iran. 

In 2009 she was elected to the Editorial Advisory Board of The Journalist, the bi-monthly magazine of the National Union of Journalists. This summer she was appointed Editor of the quarterly journal Rotary in London, which circulates to Rotary Clubs across the Greater London area.  She has lectured on regular courses at many colleges, including Westminster Kingsway, Lansdowne, Marketing Talent and currently lectures on public relations and journalism subjects at University College Kensington in Notting Hill.

Click here to find out more about the English Grammar course


Jenny Murray, Irish Academy Event Management Tutor Jenny Murray

Event Management Tutor

Jenny Murray holds a Bachelor’s Degree in Business Studies from DCU and a Master’s in Business Studies from Dublin Business School.  She is a graduate of the Irish Academy of Public Relations having completed their Diploma in Event Management and their TV Presenters course.

She has worked within the Event industry for the past 8 years managing and co-ordinating a wide range of events covering corporate events, such as Arthur’s Day, Google Christmas parties; sporting events, such as The Curragh Races, Full Tilt Poker Challenge in Galway in 2013; and private events such as weddings, holy communions and private dinner parties.  She has recently set up her own event management business targeting both the wedding and corporate event markets.

In her spare time Jenny enjoys gardening, baking and food preserving, e.g. jams, chutneys and pickles.  She is also a volunteer, both at local and national level, with the community games.

Click here to find out more about the Event Management course


Jimmy Greeley, Irish Academy Television Presenter TutorJimmy Greeley

Television Presenter Tutor

Jimmy Greeley has worked in a variety of roles throughout his long career in media. He first worked in RTE as a radio announcer with the station and later worked as an announcer on television. Jimmy has worked as a presenter on Radio 1 and has been a disc jockey on Radio 2. He also worked as a newscaster with RTE TV and has been a producer/presenter with both RTE 1 and 2. At 98fm he worked as a news anchor and programme presenter.

Click here to find out more about the Television Presenter course


Jose Penso, Irish Academy Public Relations Tutor Jose Penso

Public Relations Tutor

Jose Penso: Bachelor of Business Administration with graduate studies in Strategic Management and Master degrees in Marketing and Strategic Communications from Webster University and Florida International University respectively.

Consultant  in the areas of  Branding, Marketing and Strategic Communications;  currently a partner at The Strategika Consulting Group in Miami, Florida, which specializes in consulting, training and event organization in Strategic Management and Marketing.

He is a Board member of the Public Relations Society of America (PRSA) - Miami Chapter, consultant of the Inter-American Center of Political Management in Miami and university Professor in United States and Latin America in the following areas: Strategic Management, Strategic Marketing, Consumer Behavior, Promotion and Advertising, Public Relations, Integrated Marketing Communications, Branding and Political Marketing.

Click here to find out more about the Public Relations course


Laura Fryday, Television Presenter TutorLaura M. Fryday

Television Presenter Tutor

Laura M. Fryday, BA (Hons) TCD, MA (Hons) Film UCD has worked on corporate and promotional video production, short fiction film production and in Community Television production. A former lecturer and national examiner with the Academy (for TV, Radio & Video), she was also co-opted to the board of Women in Film and Television Ireland in 1998 and served on this board till 2000. Laura has, in the past, also been a director of Film Base (centre for film and video production) and was Chairperson of the Board of Directors.

Click here to find out more about the Television Presenter course


Marie Ennis O'Connor, Irish Academy Social Media Marketing Tutor Marie Ennis O’Connor

Social Media Marketing Tutor

A graduate of the Irish Academy of Public Relations, Marie Ennis-O'Connor spent over ten years working in public relations at University College Dublin.

She now works as a social media consultant specialising in providing services to healthcare professionals and the pharmaceutical industry.

An award-winning blogger, Marie also writes for several online publications on emerging trends in social media.  Recently named one of Klick Health's global social media influencers, Marie is regularly invited to speak and teach workshops at international conferences including the renowned Stanford Medical School and Mayo Clinic Center for Social Media in the US.

Click here to find out more about the Social Media Marketing course


Norman Jack, Irish Academy Broadcast Journalism and Mobile Journalism Tutor Norman Jack

Radio Journalism and New Media Journalism Tutor

A veteran of more than 35 years as a broadcast journalist, Norman Jack has worked as a reporter, editor, producer, and news presenter in radio and television stations in cities across Canada. Mr. Jack spent 11 years as a parliamentary correspondent for the radio division of Canada's national news agency, the Canadian Press. He has traveled the globe to report on news events, and has interviewed hundreds of people, from presidents and prime ministers to people living on the streets. Among his interests are computers and communication between people, and exploring the world. He is a Fellow of the Royal Society for the encouragement of Arts (RSA), concentrating on social entrepreneurship. Currently, Mr. Jack is Supervising Producer of news and talk shows at radio station CFRA in Canada's capital city, Ottawa.

Click here to find out more about the Broadcast Journalism (Radio) course

Click here to find out more about the Mobile Journalism (MoJo) course


Olive Geoghegan, Irish Academy Television Presenter Tutor Olive Geoghegan

Television Presenter Tutor

Olive Geoghegan began her television career with City Channel Television where, over five years, she presented three of the channel's key entertainment and lifestyle programmes; The Evening Show, The Guest List, and The Entertainment Update, as well as gaining experience as a news reader on News Update. She has presented on Shopping From Home with Kathy Hoffman which broadcasts every morning on RTE 1. In May 2013 Olive joined TV3 where she works as a Content Producer on the new ShowPal App and is a regular contributor on Late Lunch Live with Martin King and Lucy Kennedy.

Click here to find out more about the Television Presenter course


Jay Hunter, Irish Academy Mobile Journalism (MoJo) Tutor Jay Hunter

New Media Journalism Tutor

Jay Hunter is best known as the host of the documentary vodcast OSW Review; incorporating his skills of journalism and presentation, as well as intensive audio, video and photo editing. An avid social media guru, amassing 75,000 followers/1,500,000 views per month over various platforms. Part of his success is through making highly-shareable content, leading to content creation for Lionsgate and Machinima. In radio, Mr. Hunter has worked as a social media executive, voice-over artist, graphic designer, producer, reporter, editor, interviewer, presenter, and newscaster. His interests are in creating high-quality, appealing content and to help others do the same.

Click here to find out more about the Mobile Journalism (MoJo) course


Robbyn Swan, Irish Academy Journalism Tutor Robbyn Swan

Journalism Tutor

Robbyn Swan has co-authored four acclaimed books. The Eleventh Day: The Full Story of 9/11 & Osama bin Laden, was a finalist for the 2012 Pulitzer Prize for History and won the prestigious Gold Dagger for Non-Fiction. Published in summer 2011 to mark the tenth anniversary of the event, it is a full-scale investigation of the al Qaeda attacks on New York and Washington.

Looking for Madeleine, about the disappearance and search for 3-year-old British toddler Madeleine McCann, made global news when it was published in 2014.

The Arrogance of Power, a biography of former President Richard Nixon, appeared in 2000, and Sinatra: The Life in 2005.

Swan contributes to Vanity Fair and has written for The Daily Telegraph, Salon, The Observer, The Daily Beast, MSNBC, The Irish TimesThe Sunday Independent [Ireland]the London Independent, and The National Journal. Her work has also appeared in LifeMarie Claire, Easy Living, and Woman’s Day. Swan has been a consultant on documentaries for the BBC, American Public Broadcasting, A&E, The History Channel, and CNN. 

Swan spent five years running a shelter in Washington, D.C. for mentally ill homeless women, part of a unique project to create housing for the long-term homeless.

She is a graduate of SmithCollege and did post-graduate work in Russian and East European Studies. 

Swan is married to author Anthony Summers, lives in Ireland and has three children.

Click here to find out more about the Journalism course


Peter Love, Irish Academy Television Presenter Tutor Peter Love

Television Presenter Tutor

Peter Love produces innovative product imagery in both still and video formats. An accomplished landscape photographer and visual media innovator, Peter draws on his video production experience, design talent and marketing mind to create succinct media content that simply works. He also directs, produces and edits video for the web.

Click here to find out more about the Television Presenter course


Tony McCullough Journalism Tutor Tony McCullagh

Print Journalism Tutor

Tony McCullagh is a Dublin based journalist and author. He is group editor of Dublin People, publishers of Northside and Southside People, and is content editor for the dublinpeople.com website. He is the co-author of the number one bestseller, 'They Never Came Home - the Stardust Story', which was adapted as a two-part drama for RTE in 2006. He is the author of the 2003 book 'Danger to Society', which documents the high profile case of former Dublin model Elaine Moore who was arrested in London for alleged terrorism offenses. Tony was the ghostwriter of showband legend Dickie Rock's autobiography, 'Always Me', which was published in 2007. During his 27 years working as a journalist, he has contributed to the Sunday World, Irish Independent, Newstalk and UTV Ireland.

Click here to find out more about the Journalism course

Maria Carolan Maria Carolan

Public Relations Tutor

Maria Carolan has been involved in PR & marketing & events coordination & social media for audiovisual and culture industries throughout her career. It started with organisation and programming for film festivals and markets, through PR & marketing for culture institution – Polish Film Institute, where she was responsible for advising film producers to discover the right target audience for their projects, connect with the audiences through non-standard ways of promotion, positioning, sales and festival strategies, to coordinating social media for the Polish Embassy in Dublin. Besides having MA in Sociology she also holds European MA in Audiovisual Media Management from Media Business School in Spain and Digital Marketing certificate from Irish Times Training in Dublin. Between 2003-2005 she lived and worked in London, interning at Soda Pictures, independent film distribution company. In 2015 she moved to Dublin where she lives now with her husband and 2 years old daughter Mia.

Click here to find out more about the Public Relations course


Geraldine O'Callaghan, Irish Academy Social Media Marketing Tutor Geraldine O'Callaghan

Social Media Marketing Tutor

Geraldine O’Callaghan is a communications manager in the travel sector, managing all social media platforms for two travel brands as well as managing all PR and conventional media relations. She has been working in all things media for 8 years now, in which time she has carved our a career as a TV personality, documentary producer and published travel writer. Geraldine specialises in social media strategy as well as combining her video production and editing skills to produce viral videos to best market and promote the message and tone of her clients.

Click here to find out more about the Social Media Marketing course


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