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17 Ways To Rock Your Social Media in 2017

17 Ways To Rock Your Social Media in 2017
The start of a new year is the perfect time to review your social media marketing to determine what’s working (or not) for you. If you’re on social media simply for the sake of being on social media, see this as an opportunity to step back and think about why you’re doing it. Is your New Year’s resolution to build a stronger personal and business brand online in 2017? Then follow these 17 tips to take your social media marketing to new heights of success. 1. Create A Winning Strategy Social media tactics without strategy is just noise. If you haven’t already...
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21 Ideas to Promote Events With Social Media

21 Ideas to Promote Events With Social Media
Planning to host an event this year? Whether it’s a seminar, a small meeting, or a large conference, social media are powerful tools to help you promote any event. Read on to learn about how you can leverage the power of social media to create buzz around your upcoming events in 2017. Before Your Event Kicks Off Start your preparations as early as possible to maximise promotion. 1. Create a Dedicated Landing Page A landing page is a web page that allows you to capture a visitor’s information through a lead form. Create your event landing page using one of the many free...
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When Opportunity Doesn’t Knock

When Opportunity Doesn’t Knock
We have all been through those seasons when life seems more challenging than usual. It can feel as though we are fumbling around in a dark room trying to find the door, and its handle. If you are currently in the dark room of life, hang in there; help is coming!  Well, I hope that I can help and somehow inspire you to be patient and be courageous. When opportunity seems to have forgotten us and life is a challenge, it can be tempting to give up, but please don’t. You could be right on the brink of the greatest breakthrough...
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Unfiltered politics in the age of political correctness

Unfiltered politics in the age of political correctness
Recently most media outlets have been focusing on one thing regardless of where you are in the world and that is the American election. Normally the American election garners an enormous amount of attention but the election cycle this time around is something unprecedented. It isn’t the issues that are taking centre stage but rather the way the campaigns are being run especially by the republican candidate. That campaign is one that omits political correctness and Mr.Trump is not the only one. In the Philippines, president Rodrigo Duterte has a similar approach of communicating in a very straightforward manner. Why is...
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Apple's Irish Conundrum

Apple's Irish Conundrum
“When Apple began establishing business operations in Cork in December 1980, Ireland was entering a near decades-long recessionary period. Thirty-six years after Apple’s arrival, Ireland’s government must deal with a corporate-profits reporting system that successive prior administrations either failed to understand or failed to scrutinize.” Apple is one of the biggest and most recognizable brands in the world. The American tech giants have found themselves in a legal battle with the European Union over unpaid taxes rounding up to 14.5 billion$ (13 billion€). The European Union is cracking down on companies trying to avoid taxes and has decided to go after...
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Snapchat journalism and the changing face of media

Snapchat journalism and the changing face of media
The consumption of media seems to always change with every arrival of a new generation. As technology evolves and lifestyles change, people access different ways to get information. It started with the telegraph, moved on to radio, then to television, after that the computer and now: Snapchat? Traditional media is meant to be consumed after news agencies have had the chance to filter and refine it. This means newspapers, radio and television news shows all get a first-hand look at the events taking place in the world and deliver their take on it to the masses. This formula worked very well...
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