Topics covered in the Irish Academy’s Journalism Course
Our Certificate in Journalism has eleven modules. We send you a text module each week.
- The modules contain links to specially created video and audio resources which enhance your learning experience. This exclusive content gives you professional insights, opinions and advice.
- All of the modules on this course contain Irish examples which are complemented by examples drawn from the UK media, courts, political and business environments.
- The questions in each module test your ability to apply the skills you are learning. This is real world stuff.
Module 1: Introduction to Journalism
A look at the role and function of a journalist including the organisation, collection and processing of information, defining your audience and working to time constraints.
Module 2: Journalists and the law
The Courts structure, contempt of court, libel and defamation.
Module 3: Use of language in your copy
Grammar, punctuation, syntax, monotony, verbosity and spelling.
Module 4: News reporting
How to write a story including the Inverted Pyramid method, the 5 Ws & H, and writing with authority and balance.
Module 5: Writing for newsletters
The different kinds of newsletters, frequency of publication, and issues common to all including writing, editing, layout, design, distribution and typography.
Module 6: Feature Writing
Writing a feature (including Hook, Line and Sinker), different types of features, finding sources and handling off-the-record comments.
Module 7: How the media works
Newspaper departments including editorial, news, features, photography, production, and specialist sections. Press conferences, syndicates and newspaper libraries.
Module 8: Sourcing the News
Keeping a contacts book, finding an idea, researching a story, finding a newspaper to publish it.
Module 9: Interviewing techniques
Funnel and inverted funnel interviews, planning and structuring questions, dealing with 'no comment', personal questions and hostile interviewees.
Module 10: Colour writing
Writing with atmosphere, emotion, presence, perspective and insight.
Module 11: Blogging
Blogging - making money from your blogs – commenting – endorsing –posting to social media.
Module 12: Creating audio and video footage
Using smartphone technology – capturing quotes as audio clips – creating video content with context - adding value to your story.
Module 13: Reporting on Radio (and TV)
The spoken word – how to craft a radio report – pace and tone – explaining detail – selecting your location – language skills.
Module 14: Creating your own web presence
Creating a website to showcase your work – marketing – endorsement – links to published articles – commentary.
>Module 15: Dissertation
A 5,000-word dissertation analysing journalistic coverage of a current/recent event from a multi-media perspective.
Most journalists nowadays work as freelances. They sell their craft to media outlets who need their services. The average journalist nowadays works for a number of media outlets. They often write for a mix of media platforms and target the same story, in different styles, to print, online, radio and television.
Many journalists work exclusively in newsletters and magazines combining writing, editing, photojournalism and layout skills. Some make a good living from their blogs, while others concentrate on writing feature articles.
Journalists also work a spokespersons and PR consultants for corporate organisations. They work as lobbyists and media trainers.
Learning from experienced Journalists
When you start studying with us, you get your own personal tutor who works with you until you complete your course. Our tutors are journalists who have vast knowledge. They love to share their expertise. They enjoy interacting with students. They are generous with their time and their advice. They are also very useful contacts for you! Read More
Journalism - a Proven and Popular course of study
We have been teaching journalism courses since 1991. We’ve taught people from a mix of different backgrounds and countries. Some work in print, radio or television journalism. Some are specialist journalists, others write for online media while more contribute features on specific topics. Over the years we have, literally, changed people’s lives.
We rock! Our graduates love us – and they’re not shy about telling the world. Check out our testimonials. These are videos from real people who took our courses. Watch what they have to say about us. Read More
Fast-Track your Journalism Qualification
There are eleven modules on this course. Most people complete one module per week and graduate after 2.5 months. They take the fast-track.
But we know that unexpected things happen. You might get an opportunity to travel, find that you are expecting a baby or need time to care for a relative, so we allow you one year to complete the course. Whatever the reason – our flexible policy allows you to take the time out that you need, and return to your studies when you are ready.
A broad range of innovative and proven Journalistic Course Materials
The Journalism core text was written by John Brophy, a long established and highly regarded journalist whose career spans four decades in journalism. It is targeted to people who want to work in the industry and offers a practitioners insight into gathering contacts, signing contracts, copyright and much more. This man is a legend in journalism in Ireland!
We created special video clips. We interviewed newspaper editors, social media experts, journalists, event managers, pr practitioners, TV presenters and radio journalists about their businesses. Their advice is available exclusively to our students.
We also created a lot of audio content. Ellen Gunning puts journalism professionals in the interviewee chair on her radio programme. The Mediascope Show is broadcast on 103.2 Dublin City fm each week. Our specially selected and edited Mediascope audios give insights into historical perspectives on journalism, business journalism, media treatment of minorities and much more.