Topics covered in the Irish Academy’s Social Media Marketing Course
Our Diploma in Social Media Marketing has ten modules. We send you a text module every fortnight. The modules contain links to specially created video and audio resources which enhance your learning experience. This exclusive content gives you professional insights, opinions and advice.
Not all platforms will be of interest to you. So each module gives you the option of creating a presence on a platform (which is professionally evaluated by your tutor) or choosing to answer a question about the topic. You decide, module by module, what option suits you best. This is real world stuff.
Module 1: Introduction to Social Media Marketing
History of PR – defining online Marketing & PR – 5 key stages for success – 10 ground rules for social media marketing.
Module 2: Creating a Facebook page
What it is – how to create a page & customise it – using the Admin panel – Apps – Groups - Facebook marketing – promotions and stories.
Module 3: Becoming a Twitter user
Getting started – Following – Finding – Connecting – Frequency & Relevance.
Module 4: Maximising the value of Pinterest
Getting started – Your boards – Pinning & Repinning – Pinterest for Business.
Module 5: How professionals use LinkedIn
Getting started – Connecting – Groups – News – Endorsements – Applications.
Module 6: Google+, Hangouts &Circles
Google + - Profile & Posts – Pages – Circles – Hangouts.
Module 7: Creating content rich Blogs
Planning – Writing – Content – Promoting – Vlogs – Photoblogs.
Module 8: Sharing Visual Content on social media
YouTube – Vimeo – Flickr – Picasa – Daily Motion – Viddler – Instagram.
Module 9: Podcasts & Social Bookmarking
Podcasts – Digg – StumbleUpon – ShareThis – AddThis - Spundge.
Module 10: Evaluation & other communications opportunities
Chime.In – Netlog – Xing – Ecademy – Google Groups – Yahoo Groups – Forums & Boards – Slideshare – Creative Commons – Hootsuite – Buffer – Online Press Releases – Ezines – Planning – Action - Evaluation.
Digital Marketing employment prospects and jobs in Social Media Marketing
The whole area of social media marketing has been expanding at a rate of knots over the last 3-4 years. Companies and organisations realise that they need a social media presence, but they have also realised that they need a digital marketing expert to create and manage that presence.
The internet has provided businesses with a host of platforms and a huge array of options for online marketing. However, creating and maintaining a presence on social media is expensive and companies find it difficult to decide which platforms they should be using. So, the digital marketing expert was born.
This has been a growth area for employment even during the economic downturn. Social media experts are in great demand and salaries in this sector are high. This is a niche specialisation which is in demand worldwide.
Learning from experienced Digital Marketing professionals
When you start studying with us, you get your own personal tutor who works with you until you complete your course. Our tutors are Social Media and Digital Marketing industry experts. They have vast knowledge. They love to share their expertise. They enjoy interacting with students. They are generous with their time and their advice. They are also very useful contacts for you! Read More
Social Media Marketing - a Proven and Popular course of study
We have been teaching our Social Media Marketing course since 2011. We’ve taught people from a mix of different backgrounds and countries. Some work in the digital marketing industry. Others work in PR and journalism. Some handle social media for their companies, others work for themselves. Over the years we have, literally, changed people’s lives.
We rock! Our graduates love us – and they’re not shy about telling the world. Check out our testimonials. These are videos from real people who took our courses. Watch what they have to say about us. Read More
Fast-Track your Social Media Marketing Qualification
There are ten modules on this course. Most people complete one module every two weeks and graduate after 5 months. They take the fast-track.
But we know that unexpected things happen. You might get an opportunity to travel, find that you are expecting a baby or need time to care for a relative, so we allow you one year to complete the course. Whatever the reason – our flexible policy allows you to take the time out that you need, and return to your studies when you are ready.
A broad range of innovative and proven Social Media Marketing Course Materials
We created special video clips for this course. We interviewed newspaper editors, social media experts, journalists, event managers, pr practitioners, TV presenters and radio journalists about their businesses. Their advice is available exclusively to our students.