Diploma in Social Media Marketing - the Irish Academy UK

Irish Academy Logo Mobile

Irish Academy logo

25 years emblem

International Public Relations Association

Diploma in Social Media Marketing (Online)

Starts: 16 November 2017

Thinking of a career in social media marketing?

Ever thought about working in digital marketing? Interested in online marketing and public relations? Curious about social media marketing? Then this is the course for you. You might be familiar with social media, but could you devise a social media marketing strategy? Could you advise someone on the benefits (and pitfalls) of developing a Facebook profile? Or explain how LinkedIn should be used? Does your e-marketing knowledge extend to recommending whether or not a company should have a Google+ presence? Or use Pinterest? Or tweet , blog or share photos/videos?
Social media has not replaced traditional media, it has joined it. This course opens your eyes to the theory – and most importantly, the practice – of online marketing as it is used by the professionals.
At the end of each module, there are questions to answer. You may choose to answer a question about the subject area or you may choose to create a presence on that platform. If you chose a presence, your tutor will offer professional advice, insights and guidance.
A good social media marketing strategy will help generate interest in a business. It enhances corporate reputation. It helps companies and organisations reach a wide and diverse audience. It creates endorsement of the business and its products. It can elevate the CEO’s status as an industry ‘expert’. It opens communications channels to clients and customers.
 
  • Social Media Marketing Course Topics
  • Jobs in Social Media Marketing
  • Why study with the Academy?
  • Brochure
  • Start date and Fees

Topics covered in the Irish Academy’s Social Media Marketing Course

Our Diploma in Social Media Marketing has ten modules. We send you a text module every fortnight. The modules contain links to specially created video and audio resources which enhance your learning experience. This exclusive content gives you professional insights, opinions and advice.

Not all platforms will be of interest to you. So each module gives you the option of creating a presence on a platform (which is professionally evaluated by your tutor) or choosing to answer a question about the topic. You decide, module by module, what option suits you best. This is real world stuff.

Module 1: Introduction to Social Media Marketing Video

History of PR – defining online Marketing & PR – 5 key stages for success – 10 ground rules for social media marketing.

Module 2: Creating a Facebook page Video

What it is – how to create a page & customise it – using the Admin panel – Apps – Groups - Facebook marketing – promotions and stories.

Module 3: Becoming a Twitter user Video

Getting started – Following – Finding – Connecting – Frequency & Relevance.

Module 4: Maximising the value of Pinterest Video

Getting started – Your boards – Pinning & Repinning – Pinterest for Business.

Module 5: How professionals use LinkedIn Video

Getting started – Connecting – Groups – News – Endorsements – Applications.

Module 6: Google+, Hangouts &Circles Video

Google + - Profile & Posts – Pages – Circles – Hangouts.

Module 7: Creating content rich Blogs Video

Planning – Writing – Content – Promoting – Vlogs – Photoblogs.

Module 8: Sharing Visual Content on social media Video

YouTube – Vimeo – Flickr – Picasa – Daily Motion – Viddler – Instagram.

Module 9: Podcasts & Social Bookmarking Video

Podcasts – Digg – StumbleUpon – ShareThis – AddThis - Spundge.

Module 10: Evaluation & other communications opportunities Video

Chime.In – Netlog – Xing – Ecademy – Google Groups – Yahoo Groups – Forums & Boards – Slideshare – Creative Commons – Hootsuite – Buffer – Online Press Releases – Ezines – Planning – Action - Evaluation.

Starts: 16 November 2017

Digital Marketing employment prospects and jobs in Social Media Marketing

The whole area of social media marketing has been expanding at a rate of knots over the last 3-4 years. Companies and organisations realise that they need a social media presence, but they have also realised that they need a digital marketing expert to create and manage that presence.

The internet has provided businesses with a host of platforms and a huge array of options for online marketing. However, creating and maintaining a presence on social media is expensive and companies find it difficult to decide which platforms they should be using. So, the digital marketing expert was born.

This has been a growth area for employment even during the economic downturn. Social media experts are in great demand and salaries in this sector are high. This is a niche specialisation which is in demand worldwide. 

Learning from experienced Digital Marketing professionals

When you start studying with us, you get your own personal tutor who works with you until you complete your course. Our tutors are Social Media and Digital Marketing industry experts. They have vast knowledge. They love to share their expertise. They enjoy interacting with students. They are generous with their time and their advice. They are also very useful contacts for you! Read More

Social Media Marketing - a Proven and Popular course of study

We have been teaching our Social Media Marketing course since 2011. We’ve taught people from a mix of different backgrounds and countries. Some work in the digital marketing industry. Others work in PR and journalism. Some handle social media for their companies, others work for themselves. Over the years we have, literally, changed people’s lives.

We rock! Our graduates love us – and they’re not shy about telling the world. Check out our testimonials. These are videos from real people who took our courses. Watch what they have to say about us. Read More

Fast-Track your Social Media Marketing Qualification

There are ten modules on this course. Most people complete one module every two weeks and graduate after 5 months. They take the fast-track.

But we know that unexpected things happen. You might get an opportunity to travel, find that you are expecting a baby or need time to care for a relative, so we allow you one year to complete the course. Whatever the reason – our flexible policy allows you to take the time out that you need, and return to your studies when you are ready.

A broad range of innovative and proven Social Media Marketing Course Materials

We created special video clips for this course. We interviewed newspaper editors, social media experts, journalists, event managers, pr practitioners, TV presenters and radio journalists about their businesses. Their advice is available exclusively to our students.

Social Media Marketing Brochure
  1. First Name*
    Please let us know your name.
  2. Last Name
    Invalid Input
  3. Your Email*
    Please let us know your email address.
  4. Phone*
    Add your phone number

Starts: 16 November 2017

Diploma in Social Media Marketing course fee: £825

Social Media Marketing Testimonial

"I recently completed an Online Marketing and PR course with the Irish Academy of Public Relations. As I have a full time job, I found the online option appealing to me. With two weeks to complete an assignment, I never felt under pressure to meet deadlines as I was able to work under my own speed. The assignments were interesting, practical and easy to follow which meant a lot to me, as I was a complete beginner with regard to social media. My tutor Anne Kiely could not have been more helpful. She provided me with invaluable feedback and endless encouragement every step of the way. In terms of success, I have no hesitation in saying that my company has benefited greatly as a direct result of my completing this course. We have steadily gained more business and more visits across all our social media platforms. I would definitely advise anyone who is interested in social media to undertake this course." - Paula Downes

More Testimonials from Graduates

Social Media Tutor

Anne Kiely Social Media Marketing

Anne Kiely has been involved in PR and Communications throughout her career which started in the healthcare sector and developed into management consultancy in London. She moved to County Kerry in 2001 for a change of lifestyle! Living in Tralee for 11 years, she worked for the education service and Tralee Chamber of Commerce, where she set up the Kerry Businesswomen's Network and managed this for six years. At the same time, she had her own clients for PR and social media marketing and taught the Certificate in Public Relations for the Irish Academy. Now living back in the UK, Anne works as Communications Officer for an international charity.

Meet the rest of our Tutors